MAMA HE MADE IT!!!

Probably one of the most contemplated events of the year, #FillUpTheDome, took place on the 31^st of October last year at the TicketPro Dome in Northgate. As the late and great Biggie Smalls said, “It was all a dream.” 

Refiloe Phoolo (better known by his stage name Cassper Nyovest) had made his 2014 dream a reality when he filled up the dome.

Born in the North West in a small town called Mafikeng, Cassper Nyovest had made waves when he got signed to well-known South African music legend Hip Hop Pantsula (HHP). This impacted a lot on his career as he then became noticeable and was on the fast track to becoming a household name. 

A very ambitious lad as he is, Nyovest made a claim on Twitter that he would one day fill up the The Dome (which is now called the Ticketpro Dome) and of course many people were skeptical of this.

Cassper is a very influential artist on and off social media so it was not hard for him to convince people to attend his event. He, together with his label, Family Tree used the positive (and negative) publicity to their advantage to help create awareness of #FUTD (Fill Up The Dome).

It cannot be denied that Cassper is a marketing genius. The artist announced that for every #FUTD ticket purchased, a free copy of his second self-entitled album Refiloe would be given away FOR FREE and although some people felt this was a generous gesture from Nyovest, some also understood his marketing and sales strategy while others questioned whether or not the move was valid or not.

Social media was used as the backbone for this campaign as many other artists helped by making up competitions for people to win tickets to the event. Because of Nyovest's on-again-off-again head-butting with fellow musician Keirnan Forbes (aka, AKA), there were doubts of the former actually achieving his dream but this was actually one of the things that helped sell the tickets as some people claimed to be only attending the event to spite AKA and his fans. Sad.

The night came then went, being described as "special" having reached his 20K goal of his very own event attended by fans and high-profile celebrities. From that day onward Cassper had been a very busy man, touring and doing numerous radio and television interviews promoting his new album and reminiscing on #FUTD. - Mama he truly made it.